The competition for Fabletics is growing. Athleisure is the type of clothing that people are interested in, and Fabletics has all the athleisure clothing that women could possibly want. This is the brand that has managed to become a major competitor against companies like Amazon, Old Navy, Sports Academy and other department stores. There is no doubt that Fabletics is giving people access to a large amount of clothes that they cannot get anywhere else. Competition is lingering though, and people are interested in what Kate Hudson, Don Ressler and Adam Goldenberg will do in the near future to keep Fabletics on top.
These are the co-founders of Fabletics, and Kate Hudson is the face of this brand. She is showing women that they can be fabulous and fit in middle age. This is what may serve as one of the biggest motivators for the Fabletics customers. They see Kate Hudson, an aging celebrity, mother and wife that is still in great shape. She knows that she will not be able to be the face of the brand forever, but she is certainly doing all that she can to help the brand become a powerhouse before she gets too old to carry this brand.
That is wise because people know Kate Hudson. They know all about how she is moving the company in another direction. They are interested in the way that she is moving the brand forward, and they want to see what this company will become. Amazon is moving in, but Kate Hudson is doing something that Amazon may not be able to do. She is diving into the brand with a high level of work ethic. She is building this brand up in a major way with 100 stores. There are already close to a dozen stores, but the 100 stores will put Fabletics in the eyes of people that did not even know that this brand existed. This is powerful. This is going to make it the first of the companies that Don Ressler and Adam Goldenberg started that are actually going to make it to a physical store. People are impressed with what these guys are doing, and it is obvious that the brand is going to take off because they have already been very successful with other companies like JustFab, FabKids and FL2. Fabletics is just another link in the line of subscription based clothing services, but the physical stores will set this brand apart.
Fabletics has a lot of room to grow, and Kate Hudson knows that there are a lot of avenues that she can get into. She has been able to help her company move forward because she has put in the work. She has even won an Entrepreneur of the Year award. This is a sign that she is taking on competition in a direct manner. She is not going to simply sit back and let her company get overshadowed by the juggernauts like Amazon. Hudson is ready for competition.